Mihnea Gheorghiu and Sebastian Olar are Romania’s representatives at ADC Europe’s Creative Express, a workshop to promote train travelling through creative communication.
On October 3rd, 21 creatives from all over Europe will board a high speed train going from Innsbruck to Viena and they’ll engage to develop innovative creative concepts with the main theme being “The Train conquers the street”.
Amongst talented creatives that will take part in this experiment, Romania will be represented by Mihnea Gheorghiu, Group Creative Director Publicis Groupe and Sebastian Olar, Copywriter McCann Erickson. All the creatives where selected from local ADC clubs and than by Art Directors Club of Europe, from twelve european countries: Germany, Portugal, Spain, Great Britain, Romania, Czech Republic, Finland, Ukraine, Italy, Russia, Switzerland and Austria.
This project aims to encourage young creatives to work and collaborate in different environments, but also to promote train travelling. The best works will be exhibited at a special event, on October 4th, in Bahnorama train station.
ADC Europe’s Creative Express is the first European workshop, organized by Art Directors Club of Europe in partnership with ÖBB railroad company.