On October 1st, Doncafe launched a promotional campaign, “Listen the Doncafe winning sound”, signed by McCann Erickson and that aims to let people know once more that Doncafe coffee machines are grounding coffee beans on the spot in order to make coffee.
This mechanism allows consumers to focus on pure grounded coffee from Doncafe vending machines. On each coffee cup, they receive a code that, used on www.sunetuldoncafe.ro or Doncafe’s Facebook page, or sent by SMS, can bring them 1 of the 3 daily prizes worth Euro 100 each. Also, they enter the race for the big prize – Euro 10.000.
The campaign includes a mix of online and offline and is declined on www.sunetuldoncafe.ro, Doncafe Facebook page, Doncafe Youtube channel, Radio Zu and at all Doncafe vending machines. Romanian radio hosts Daniel Buzdugan and Mihai Morar are the main supporters of the campaign. The campaign is running between October 1st – November 15th.