Over 70,000 people celebrated beauty with Avon Romania

Creativity, Events, Marketing

Avon Romania celebrated the relaunch of the make-up range Color by organizing a caravan that traveled in 45 Romanian towns during the summer. The events that took place as part of the caravan were reunited under the slogan “Find out the color of your city”.

Alex Chelba/ www.alexchelba.ro

In 10 of the towns where Avon’s caravan was present, the events also included concerts with Romanian singer Antonia, the image of the new make-up range.


Within the event, the people participated to professional make-up sessions, games with prizes, received tips and tricks on make up and found out more info on the social campaigns Avon is involved in.

One of our main objectives was always to celebrate beauty, to encourage Romanian women to feel happy with themselves and have trust every moment. The fact that we managed to go so many kilometers with Avon Caravan and to bring a smile on the lips of so many people can only make us happy and gives us inspiration for the future

Stela Toderascu,

Sales Support Manager AVON Romania & Moldova.

Through the events part of the caravan, Avon transformed summer into a journey of womanhood, color and enthusiasm and challenged once more Romanian women to transform every day in an occasion to celebrate beauty.

Avon caravan is a project made by Avon together with Momentum, MRM Worldwide Romania, The Practice, Starcom and 360 Revolution.

Caravana_AVONCaravana_AVON1 Alex Chelba/ www.alexchelba.ro