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Tag: Starcom

Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology

According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]

March 2, 2021March 2, 2021 Cristina Blanaru Business, Digital & Media, Marketing, Studies

Starcom Romania launches Social Media Stars Index

Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed […]

February 3, 2020 Romanita Oprea Digital & Media, Social Media

P&O Ferries launched Brexit reassurance campaign 

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and […]

January 16, 2020 Newsroom Ads, Advertising

Alexandra Iordachescu appointed Brand Lead Starcom Romania

Publicis Groupe Romania announced today that Alexandra Iordachescu has been named Brand Lead for Starcom Romania. Prior to her new assignment, Alexandra was the Digital Media Director of Starcom Romania […]

June 5, 2019June 10, 2019 Romanita Oprea Media

Starcom Romania launches the 2018’s edition of the Consumer Report study

Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all […]

November 29, 2018October 22, 2019 Romanita Oprea Consumption Habits, Marketing

UK: Eight&Four scoops Lucy Walker from Starcom

Social and creative agency eight&four announces the appointment of Lucy Walker as its first Audience Director. Joining from Starcom, where she headed up the Samsung UK Social activation team and […]

October 4, 2018 Cristina Blanaru Advertising, Business, People

Publicis Media agencies named a Leader and a Strong Performer in a Forrester study

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select […]

September 19, 2018 Cristina Blanaru Business, Marketing, Studies

Hochland Romania – rebranding and new brand campaign with 5 agencies

After 25 years of presence on Romanian market, Hochland decided to reinvent itself and to launch a new brand communication campaign redefining its universe and illustrates a new attitude. The […]

July 9, 2018 Cristina Blanaru Advertising, Branding

Publicis One announces local leadership in Romania

Publicis One announced today its local leadership in Romania, nominated by Misa Lukic, Chief Executive Officer, CEE. Publicis One is the global communications enterprise that unites all of Publicis Groupe […]

December 12, 2016April 12, 2017 Cristina Blanaru Advertising, Business

Amigo says “Energy not words”, a communication campaign for those always in move

The instant coffee brand Amigo (Strauss Romania) launched a new communication campaign, “Energy, not words”, for all those who are always under time’s pressure. Marius Melesteu, Strauss Romania: In 1982, Amigo instant […]

June 17, 2015July 13, 2015 Cristina Blanaru Ads, Advertising

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