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Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

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Starcom appointed as UK performance marketing agency for investment company abrdn

May 23, 2022May 23, 2022 Newsroom All News, Business, Digital & Media, Marketing

Starcom, part of Publicis Media, has won the UK & EMEA digital assignment for global investment company, abrdn, as part of a competitive pitch.

The assignment will be led from London by Starcom’s specialist performance marketing team, Performics, that will support abrdn’s ongoing rebranding efforts and digital transformation across the PLC and all its vectors; Investments, Adviser and Personal.

The scope includes all digital assignments for the brand, encompassing customer segmentation insight, paid search, SEO, content, conversion rate optimisation, affiliates, social and programmatic display activity across 28 markets (including the UK, France and Germany).

The agency was chosen as abrdn’s partner after proving its excellence working with scaled, multi-language programmes, as well as the wide offering of translation services, in-house tech and innovation tools.

Mathew Greenlay, Head of Global Marketing & Analytics at abrdn said:

“The Performics @ Starcom team brought an impressive approach throughout the process. They precisely blend the right mix of expertise across media, data and technology to support us in our growth ambitions, in particular scaling D2C and strong localisation experience.”

Paul Kasamias, Managing Partner, Performics @ Starcom, said:

“Abrdn is a really forward-thinking financial services business that is relentlessly focussed on helping its customers achieve their investment goals. To have been chosen as their partner, against strong competition from both specialists and other holding groups, is a huge achievement for us and a personal highlight for me in 2022 so far. We can’t wait to get going and support abrdn on their ongoing transformation journey.”
Tagged abrdn account company EMEA investment media performance marketing pitch Starcom UK

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Latest news
  • Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index
  • The Webster Launches AI Campaign Debut with [AI]magination
  • Alfredo De Villa And Robert Teitel Launch Luchadores Productions
  • Disney creative head Helen Pak to chair Cresta jury 2025
  • Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025
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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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