The Independent became the UK’s largest quality news site
The Independent has overtaken theguardian.com to become the largest quality digital newsbrand in the UK, posting 24.5m UK unique visitors for the month of November according to Comscore figures. The Independent has led…
Channel Factory continues expansion in the UK, Russia and Denmark with senior hires
Channel Factory, the world leader in content alignment, brand suitability and ad performance on YouTube, announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan…
McDonald’s and Leo Burnett London officially launch ‘McDelivery’ with UK-wide push
McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the nationwide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The…
Marcel and Meetic / Match think commitment is the new sexy
A Kantar TNS Love Connections for Match in 2019 showed that, nowadays, 45% of single women complain about the lack of commitment of other singles and that in a world where one can…
Channel Factory attracts new hires across Nordics, Poland and UK
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced that Maria Cadbury, Robert Bjork. Tomasz Teodorczyk and Julia Smith will be joining the European leadership team. With these…
AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth
UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…
Carlsberg launches its new Danish Pilsner by sharing some of the Mean Tweets written about its old beer
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner in UK by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty…
The Times and The Sunday Times revealed new brand campaign
The Times and The Sunday Times have launched their integrated Politics. Tamed. advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand campaign portrays politicians…
Framestore Pictures directed the latest spot for The Times and The Sunday Times
Ever thought that the goings-on in the House of Commons sometimes resembles that of a noisy zoo? You’re not alone. News UK’s agency, Pulse Creative, approached Framestore Pictures’ BAFTA-winning director William Bartlett to…
GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to…
