P&O Ferries launched Brexit reassurance campaign 

Ads, Creativity

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU.

The campaign created by Publicis•Poke aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual.  After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.

Sarah Rosier, Director of Passenger Sales, P&O Ferries says:

As a heritage brand that operates in the travel sector, we have been connecting our customers journeys by sea for over 180 years, it’s just business as usual for us to sail in and out of the EU daily.  We wanted to let our customers know that however the current situation resolves, we are well prepared and committed to transporting people, as well as cargo, to where they need to be.

Dave Monk, Executive Creative Director, Publicis•Poke says:

The worlds a pretty noisy place at the mo. Sometimes it’s best to strip things back. Keep it simple. This timely yet timeless print campaign offers up a little touch of charm and calm in amongst a backdrop of that din


Client: P&O Ferries

Ad Agency: Publicis•Poke

Executive Creative Director: Dave Monk

Creative Director: Steve Paskin

Copywriter: Nigel Roberts

Art Director: Steve Paskin

Designer: Dave Stansfield

Planner: N/A

Account Handler: Matt René (Business Director), Leah Schneider (Senior Account Director), Caroline Pollard (Senior Account Manager)

Producer: Stephanie Dracos

Media Buying Agency: Starcom

Media Planner: Mark Kennedy & Brenna Larson

Post-Production Company (Print): Prodigious

City / Country: UK

Exposure: Press / OOH / Social