Publicis Groupe Romania announced today that Alexandra Iordachescu has been named Brand Lead for Starcom Romania. Prior to her new assignment, Alexandra was the Digital Media Director of Starcom Romania where she oversaw the digital media activities of the agency’s clients. Alexandra’s promotion follows Alexandra Dimitriu’s recent appointment as Chief Media Officer for Publicis Groupe Romania and reinforces the company’s ongoing efforts to bolster media brands’ leadership in the market.
Alexandra’s advertising journey began 11 years ago and spans major capabilities including TV Planning, Digital Planning, Account Management and most recently Communications Planning, Digital Strategy & Business Development. In recent years, as the lead for Starcom Romania’s digital media activities – one of the most important teams within the agency – Alexandra successfully implemented several innovative projects for major clients, such as Heineken, Ferrero, Strauss, Hochland, P&G, Rewe.
I grew up with Starcom and am excited to continue my journey as part of the human experience company. Together with my colleagues, I accepted and carried out several undertakings that helped me learn, evolve, and last but not least, gave me a full perspective of the media brand teams. Now I’m presented with the most important opportunity of them all and I’m excited and happy to be given this chance. Along with the wonderful team, I’m confident that we will carry forward the Starcom creating memorable experiences for people, along with driving business outcomes for clients,” said Alexandra Iordachescu.
Publicis Groupe Romania’s media brands (Starcom, Zenith and Spark Foundry) are the number one media buying group in the market with more than over 100 clients – more than a third of which represent top clients locally. Some of the well-known media products of Publicis Groupe Romania include Consumer infographs, Consumer Report, AdForecats, Black Friday studies and Influencer Study. Recently, via an exclusive partnership with GlobalWebIndex, the team also introduced locally, the first GlobalWebIndex, the world’s largest survey on digital consumers, based on data from Romanian consumers.