Bogdan Moraru, former creative director Propaganda Bucharest, took over the reigns of the creative department within DraftFCB Bucharest. Previously, agency’s creative department was leaded by Claudiu Dobrita, now Creative Director at Mather Advertures Prague.
Moraru started his journey in advertising in 2000, as Art Director at Prospero, continued for a short period of time at Brands&Bears and, during the last 10 years, was Art Director, Head of Art Direction and Creative Director at Propaganda.
In his 13 years working in Romanian advertising, Bogdan signed memorable campaigns, that stand now in the archives of the local and international profile festivals. His portfolio includes nominations at Cannes and Eurobest and awards at Epica, Effie, Internetics or ADC, together with successful campaigns for HBO, Carlsberg, Radio Guerilla, Boromir or Duraziv.
I came to DraftFCB with the idea that I would like this agency to have, also in Romania, the excellent reputation it has at network level. I want to do a lot of good work and to impress from Bucharest same as DraftFCB teams from New York, Cape Town or Chicago do
DraftFCB Romania has in portfolio clients such as Beiersdorf (Nivea, Nivea Men, Eucerin), Cris-Tim, Fashion House Outlet Centre, HBO Romania, JTI (Camel, Glamour, Sobranie), Kika, Kraft Foods (Oreo, Tuc), Madame Lucie, Philips, SCA Hygene (Zewa), Unicredit and Vodafone.