For the first time in its 22 year history, Cargus, one of Romania’s leading courier companies, qualified for the status of Superbrand, validation that comes after an extensive survey made by Ipsos for Superbrands Romania, on a sample of 1.500 Romanian consumers.
The brands included in the mentioned research – approximately 1.400 – were evaluated on criteria such as trust, quality and differentiation on the market and around 300 of them were deemed eligible for Superbrands status in Romania.
Cargus one of the best scores within the survey, in the “Transportation and Courier” category – internal courier services.
Being part of this group is a crucial step for our business, as the assessment is made based on consumers’ feedback. We’ve set out ambitious plans at the beginning of the year and building an even stronger Cargus brand is among our priorities. We’re happy to see we are on the right path.
Commercial Director Cargus
Superbrands is an international program paying tribute to exceptional brands, with a long tradition worldwide. Having Romanian brands on the Superbrands list is a great joy for us as they become an extraordinary image vector for the local market. The success story of Cargus is a great example of how a Romanian brand can achieve an exceptional performance and differentiate itself on the market, building a strong image that has quality and trust as main pillars
Coordinator Superbrands Programme in Romania.
The Superbrands validation comes after one of the most important periods in Cargus’ history. The company has made major investments, approximately 4 million euro for fleet renewal, upgrading IT infrastructure and communication software, and has introduced a new visual identity, including a new logo, slogan and website.
Cargus International SA is one of the biggest players on the Romanian courier services market. Founded in 1991, it is Romania’s first courier company and currently owns and operates the only countrywide network of hubs, warehouses and a delivery fleet of over 700 courier vehicles. Cargus has a work force of over 1.500 courier professionals and has achieved sales exceeding EUR 20m in 2012.