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Leo Burnett, iLeo, Starcom and The Practice to handle Roche Diabetes Care Romania account

November 20, 2013January 29, 2014 Cristina Blanaru Business, Creativity

Starting September 2013, Leo Burnett, iLeo, Starcom and The Practice offer brand strategy, media, shopper marketing, online communication and PR services for Roche Diabetes Care Romania.  The agencies won a pitch organized by Roche and will establish strategic directions and implement integrated campaigns to promote products in pharma company’s portfolio.

We chose the direction presented by Leo Burnett, iLeo, Starcom and The Practice because they came up with strategic proposals and creative declinations, integrated into a 360 degree communication platform. Moreover, we wanted unity and efficiency and the 4 agencies proved they are working as a team and understand the communication principles for our activity domains, a complex one, with significant rigors and challenges

Andrei Foisor,

Head of Diabetes Care Roche Romania.

We are happy we won Roche Diabetes Care Romania pitch and we added in our group’s portfolio an interesting and challenging account. The collaboration isn’t just a happening, but also the result of the attention offered to Health & Pharma category. During the last 6 months, our strategists spent a lot of time in the market, with pharmacists, doctors and pacients in order to understand category’s particularities. We started already to work on the account thinking and implementing the launch strategy for Accu-Chek Performa Nano.

Lorand Balint,

Managing Director Leo Burnett.

The communication campaigns developed by Leo Burnett , iLeo, Starcom and The Practice that will go towards educating target publics and identifying creative strategies to make Romanians aware on diabetes, prevention and efficient management of diabetes.

Tagged account iLeo Leo Burnett pitch Roche Diabetes Care Romania Starcom The Practice

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Eurobest 2013 prepares a line-up of workshops with focus on quality content
UPDATED: Romanian PR Award designated its 2013 winners, with Rogalski Damaschin – agency of the year
Latest news
  • Nudgestock, the World’s Biggest Behavioural Science Festival, Streams Live on June 10th 
  • D&AD announces 3 Black Pencil winners amongst 278 Craft, Side Hustle, Design, Culture and Impact winners and Companies of the Year
  • D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners
  • Serviceplan Group created a new campaign for Chupa Chups XXL
  • GumGum and Invincible Entertainment announce partnership on new CTV ad integration
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Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/
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