Starting September 2013, Leo Burnett, iLeo, Starcom and The Practice offer brand strategy, media, shopper marketing, online communication and PR services for Roche Diabetes Care Romania. The agencies won a pitch organized by Roche and will establish strategic directions and implement integrated campaigns to promote products in pharma company’s portfolio.
We chose the direction presented by Leo Burnett, iLeo, Starcom and The Practice because they came up with strategic proposals and creative declinations, integrated into a 360 degree communication platform. Moreover, we wanted unity and efficiency and the 4 agencies proved they are working as a team and understand the communication principles for our activity domains, a complex one, with significant rigors and challenges
Head of Diabetes Care Roche Romania.
We are happy we won Roche Diabetes Care Romania pitch and we added in our group’s portfolio an interesting and challenging account. The collaboration isn’t just a happening, but also the result of the attention offered to Health & Pharma category. During the last 6 months, our strategists spent a lot of time in the market, with pharmacists, doctors and pacients in order to understand category’s particularities. We started already to work on the account thinking and implementing the launch strategy for Accu-Chek Performa Nano.
Managing Director Leo Burnett.
The communication campaigns developed by Leo Burnett , iLeo, Starcom and The Practice that will go towards educating target publics and identifying creative strategies to make Romanians aware on diabetes, prevention and efficient management of diabetes.