19 winners of a promotion conducted by Coca-Cola Zero in Argentina, Chile, Colombia, Costa Rica and Mexico are travelling by ship to Antarctica, to participate to “Música Zero”, cultural event that will feature Metallica playing its best music for the first time in the White Continent.
The group sailed from Ushuaia, the southernmost city in the world, and they received all the necessary information to take the 10-day trip through the imposing Antarctica scenery.
Música Zero is a dream which began in June 2012, but it is only coming true today. We were looking for a completely different idea that would embody Coca-Cola Zero’s philosophy of making possible the impossible. A unique and innovative musical event staged in the last frontier; an opportunity for people to show their potential and participate directly or through streaming in an exclusive concert with one of the most important bands in the whole history of rock. With “Música Zero”, Coca-Cola Zero becomes consolidated as a beacon of possibility
Coca-Cola Zero Senior Brand Manager for South America Region.
The expedition takes place on board a private cruise ship, especially designed for polar trips and part of the Dutch fleet of Oceanwide Expeditions, operating in Antarctica since 1991 .
Metallica’s concert will take place in a space close to the heliport of the Carlini Argentine Base on Sunday, December 8th and will have a feature that will make it absolutely exceptional: it will be transmitted through headphones to the audience in order to respect the harmony of the environment. In addition, that same day, Metallica’s fans in all Spanish-speaking Latin American countries will be able to enjoy live streaming from Antarctica through the site www.coca-cola.tv
Formed in 1981 by drummer Lars Ulrich and guitarist and vocalist James Hetfield, Metallica is one of the most influential and commercially successful rock bands in history, with over 110M albums sold worldwide and playing to millions of fans the world over.