Eurobest released this year’s festival shortlists and, on those accessible by now, Romania is represented by 4 agencies, namely McCann Erickson, Graffiti BBDO, GMP Advertising and Publicis Bucharest.
McCann Erickson has 3 shortlisted campaigns:
- “Bucharest, not Budapest” for Rom, chocolate bar from Kandia Dulce, in “Digitally Led Integrated Campaigns” section on Interactive Shortlist, and in FMCG” section on Direct Shortlist.
- “Share your voice” for Coca-Cola is shortlisted in “Interactive” on Interactive
- The third campaign from McCann Erickson Bucharest is “Digital Library” for Vodafone Romania, double nominated in “Branded Utility” section in Interactive and in “Commercial Public Services” on Media shortlist
Graffiti BBDO is also present on Eurobest’s shortlist with “Business Woman” and “Business Man” execution from the campaign the agency made for Romanian business weekly Capital. The 2 executions are nominated in “Illustration” category on “Craft: Print & Poster” shortlist and in “Publications & Media” category on Print shortlist.
GMP Advertising Bucharest is nominated on the PR Shortlist, in Consumer Services category, with “Why don’t you come over?” campaign for Gandul.info (Mediafax Group)
Publicis Bucharest got nominated in Radio, for “Seatbelt Song” campaign made for Romanian Traffic Police, a campaign meant to raise awareness in favor of safe driving.
Material written by Lucian Talpes