Romanian CohnandJansen JWT launched Taca Paca toys. Same as the outdoor panel from Arthur Verona street in Bucharest, this is an agency project, that transforms toys in a donation tool.
Poor kids make their own toys and dream at Barbie, PSP, Lego and XBox. With Taca Paca project, the agency sells toys made out of cardboard, pet packaging and iron tubes and uses the money to offer real toys for kids from families with difficult financial situation.
The start for the charitable action is Hercules Center, the only day center in south part of Arges county. To gather money for the kids, the agency made 3 toys
The toys are presented on agency’s Facebook page, where the locations where they will be available at will also be announced.
CohnandJansen JWT team working on the project includes: Felicia Stoica- Copywriter, Evelin Bundur – Art Director, Alexandru Lazar – Art Director, Arina Stoenica – Account Manager, Raluca Iacob – Senior Strategic Planner and Andrei Cohn – Creative Director.