Romanian GolinHarris, together with Mercedes-Benz and Save the Children Romania, implemented the international program Mobile Kids, that includes a series of educational activities aimed to teach kids aged 6-10 y.o. the correct rules to circulate in traffic, in order to prevent and diminish the number of traffic accidents among kids.
The project took place between October 28th and November 22nd 2013 and was launched at international scale by Daimler, being implemented and promoted in Romania by GolinHarris.
GolinHarris and Save The Children prepared special session of traffic education, starting from the idea of interactivity with the children, in order to get their attention and determine them to remember important information in an attractive way.
The program had a mascot, Moki, that entertained the children and ensured a relaxed and amusing environment for the lessons. Moki was present in classrooms from selected schools in Bucharest and encouraged, with games and educational materials, around 3,000 kids to adopt a responsible conduit when in traffic.
Andi Moisescu, host and producer of ApropoTv, and president of Save the Children Romania, supported the project and was present at an open lesson that took place at the Central School.
GolinHarris also developed the online component of the program, 3 video circulation lesson for children, parents and teachers.