Skip to content
AdHugger
  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
      • A day:
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Advertising
    • Ads
    • Festivals
      • Awards
      • ADC
      • Cannes Lions
      • Clio
      • Cresta Awards
      • D&AD Awards
      • Dubai Lynx
      • Effie
      • Epica
      • Eurobest
      • European Excellence Awards
      • Golden Drum
      • IAB Mixx Awards
      • Internetics
      • ICEEFest
      • IPRA Awards
      • London International Awards
      • New York Festivals
      • One Show
      • PIAF
      • PR Awards
      • Red Apple
      • Romanian PR Award
      • Sabre Awards
      • Spikes Asia
      • The One Show
      • Webby Awards
      • White Square
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

GMP Advertising to handle brand strategy and creative duties for Volkswagen in Romania

January 27, 2014April 7, 2014 Cristina Blanaru Advertising, Business

GMP Advertising was appointed to handle the brand strategy and creative duties for Volskwagen in Romania, following winning a pitch organized by Porsche Romania in the end of 2013. For its new client, GMP Advertising will offer integrated communication services, both for cars and commercial vehicles.

GMP’s winning strategy was based on understanding the industry and consumers of the auto segment, daring and creative proposals and team’s dynamism.

On Volkswagen pitch we worked like for a first project together. We had a clear brief, an inspirational product and a rigorous client, organized and with high expectation when it came of strategy and creation. Volkswagen is an iconic brand, loved all over the workd, a joy for any creative agency. We are happy to start on a new road with Das Auto

Cristiana Belodan,

Client Service Director GMP Advertising.

We are honored to add in GMP Advertising’s portfolio one of the most loved brands by car fans all over the world, a brand that was recently awarded the prestigious Cannes Advertiser of the Year trophy. We are sure that we will manage to offer together to the Romanians projects that will bring the brand even closer to their hearts and their homes

Mihai Gongu,

Creative Director GMP Advertising

Last year, during the organized pitch, we had the opportunity to meet special people with a lot of creative ideas. The present agencies showed professionalism and understanding of the auto industry. We focused a lot on understanding Volkswagen brand’s tone and style, features that GMP Advertising convinced us that they embraced. More than that, the daring ideas we found in the proposals presented to us and the multitude of creative concepts convinced us to start on the road together in 2014. Volkswagen is an ambitious brand and we are happy it has close the same type of agency

Volkswagen representatives

GMP Advertising will be in charge for Volkswagen brand communication on the Romanian market, via integrated services such as ATL, BTL, Social Media or Online and will work to consolidate the distinct image Volkswagen showed over the time .

GMP Advertising, part of GMP Group, is one of the main independent agencies in Romania. During its 13 years of existence, GMP Advertising created successful stories for brands like Timisoreana, Romtelecom, Baumax, Arctic, Apa Nova, Boom, Bucovina, Cocolino, Cosmote, Millennium Bank or Monte Banato.

Tagged account advertising agency car company GMP Advertising pitch Volkswagen Romania

Post navigation

Cannes Lions 2014: New Product Design competition and overhaul for Cyber Lions
Jazz comes with 2 new executions in “When it matters to you” campaign for Provident

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/
Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT