GMP Advertising to handle brand strategy and creative duties for Volkswagen in Romania

GMP Advertising was appointed to handle the brand strategy and creative duties for Volskwagen in Romania, following winning a pitch organized by Porsche Romania in the end of 2013. For its new client, GMP Advertising will offer integrated communication services, both for cars and commercial vehicles.

GMP’s winning strategy was based on understanding the industry and consumers of the auto segment, daring and creative proposals and team’s dynamism.

On Volkswagen pitch we worked like for a first project together. We had a clear brief, an inspirational product and a rigorous client, organized and with high expectation when it came of strategy and creation. Volkswagen is an iconic brand, loved all over the workd, a joy for any creative agency. We are happy to start on a new road with Das Auto

Cristiana Belodan,

Client Service Director GMP Advertising.

We are honored to add in GMP Advertising’s portfolio one of the most loved brands by car fans all over the world, a brand that was recently awarded the prestigious Cannes Advertiser of the Year trophy. We are sure that we will manage to offer together to the Romanians projects that will bring the brand even closer to their hearts and their homes

Mihai Gongu,

Creative Director GMP Advertising

Last year, during the organized pitch, we had the opportunity to meet special people with a lot of creative ideas. The present agencies showed professionalism and understanding of the auto industry. We focused a lot on understanding Volkswagen brand’s tone and style, features that GMP Advertising convinced us that they embraced. More than that, the daring ideas we found in the proposals presented to us and the multitude of creative concepts convinced us to start on the road together in 2014. Volkswagen is an ambitious brand and we are happy it has close the same type of agency

Volkswagen representatives

GMP Advertising will be in charge for Volkswagen brand communication on the Romanian market, via integrated services such as ATL, BTL, Social Media or Online and will work to consolidate the distinct image Volkswagen showed over the time .

GMP Advertising, part of GMP Group, is one of the main independent agencies in Romania. During its 13 years of existence, GMP Advertising created successful stories for brands like Timisoreana, Romtelecom, Baumax, Arctic, Apa Nova, Boom, Bucovina, Cocolino, Cosmote, Millennium Bank or Monte Banato.