Heineken Romania announced that Narcis Horhoianu is company’s new Marketing Director starting February 1st.
Narcis Horhoianu will be part of Heineken Romania’s management team and will be responsible with its marketing strategy. From his position, Narcis will continue to develop company’s portfolio of brands through innovation and new brand experiences for clients and consumers.
I am very proud to have been appointed Marketing Director at Heineken Romania, a top company that focuses on innovation and that has responsibility as one of its values. I can’t wait to start working with Heineken’s team and to continue to build a portfolio of strong brands, offering to consumers quality beers and unique experiences
We are happy to have Narcis joining our team (…) Narcis comes with valuable experience, of almost 20 years in marketing, working in FMCG industry, for different categories. This way, he has the needed ability to approach the challenges raised by the competition on the beer market. I trust that his rich experience, his passion and enthusiasm will help us generate unique experiences around our products, focusing, in the same time, on innovation and responsibility
Managing Director Heineken Romania
During the last 18 years, Horhoianu worked for Procter & Gamble, in senior management positions within the Marketing department. His last job at P&G was of Marketing Director – Brand Operations Leader and he was in charge with coordinating the consumer communication and brand experience activities, with extension in all countries in Balkans region.
Previous to that, Narcis had different positions, including management, in brand & business development, coordinating multifunctional and diversified teams. His activity in P&G was recognized by the experts in the industry with multiple Effies.
Between 2004-2011, Narcis was an active member of team managing the Romanian chapter of International Advertising Organization (IAA).