Dubai Lynx announced the winners of the 8th edition of the festival, during an awards ceremony attended by over 1,800 people.
A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt.
The Grand Prix in each category have been awarded as follows:
- Branded Content & Entertainment – No Grand Prix Awarded, 15 Winners (4 Gold, 5 Silver, 6 Bronze)
- Design – No Grand Prix Awarded, 16 Winners (4 Gold, 5 Silver, 7 Bronze)
- Direct – No Grand Prix Awarded, 9 Winners (4 Gold, 3 Silver, 2 Bronze)
- Film – No Grand Prix Awarded, 14 Winners (3 Gold, 2 Silver, 9 Bronze)
- Film Craft – No Grand Prix Awarded, 25 Winners (6 Gold, 8 Silver, 11 Bronze)
- Integrated – No Grand Prix Awarded, 6 Winners (1 Gold, 2 Silver, 3 Bronze)
- Interactive – No Grand Prix Awarded, 7 Winners (1 Gold, 4 Silver, 2 Bronze)
- Media Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hammam-Lif, ‘Mobilizing the 12th Man’ and 34 Winners (1 Grand Prix, 5 Gold, 11 Silver, 17 Bronze)
- Mobile Grand Prix – Memac Ogilvy Label Tunisia, Tunis, C. S. Hamman-Lif, ‘Mobilizing the 12th Man’ and 2 Winners (1 Grand Prix, 1 Gold)
- Outdoor – No Grand Prix Awarded, 15 Winners (1 Gold, 6 Silver, 8 Bronze)
- PR – No Grand Prix Awarded, 16 Winners (4 Gold, 5 Silver, 7 Bronze)
- Print – No Grand Prix Awarded, 12 Winners (1 Gold, 4 Silver, 7 Bronze)
- Print & Poster Craft Grand Prix – Impact BBDO Dubai, UAE, Cimenterie Nationale, ‘Referee’, ‘Best Actress of the Year’, ‘Politician’s Discourse’ and 11 Winners (1 Grand Prix, x Gold, 4 Silver, 6 Bronze)
- Promo & Activation Grand Prix – DDB Dubai, UAE, Henkel, ‘Preserving Pride’ and 18 Winners (1 Grand Prix, 6 Gold, 7 Silver, 4 Bronze)
- Radio – No Grand Prix Awarded and 7 Winners (4 Silver, 3 Bronze)
Network of the Year was presented to Ogilvy & Mather; Memac Ogilvy Dubai took Agency of the Year; Independent Agency of the Year was awarded to Kairo, Cairo; and Media Agency of the Year went to Starcom MediaVest Group Dubai. The Lynx Palm Award, given to the most awarded production company, was presented to Dé Ja Vu, Dubai.
Eddie Moutran, Chairman and CEO of Memac Ogilvy Group for the Middle East & North Africa, took to the stage to accept his award for Dubai Lynx Advertising Person 2014, and Land Rover were honoured as Advertiser of the Year, with Hannah Naji, Marketing Director for Jaguar Land Rover MENA, present to collect the Award on behalf of Land Rover.
Also announced were the winners of the Young Lynx Competitions. Vishal Munyal, Sumanth Wilkins and Lara Agha, the team from UAE took Gold in the Integrated Competition. In the inaugural Media Competition the team from the UAE, Amar Abou Zahr, and Nadim Karam, were the winners. Whilst the team from Qatar, Tala Al Ali and Victor Haffling, won the new Print Competition. The winner of the Dubai Lynx Masar Student Creative Award for Print, Heela Daudzai, was presented with her award on stage, as was Shadan Khalaf, who won the first ever du Integrated Student Award.
This year, the festival attracted a record 2,279 entries from 18 countries. For the fourth year in a row, the number of entries steadily increased, with an overall growth in 2014 of 9% versus last year, across 15 entry categories: Film (192 entries), Print (226), Outdoor (229), Radio (136), Media (249), Direct (125), Promo & Activation (155), Interactive (98), Print & Poster Craft (263), Film Craft (281), Design (135), Integrated (49), PR (56), Mobile (15) and Branded Content & Entertainment (70).
The country with the most entries is the UAE with 1,277, followed by Egypt with 332, Lebanon with 266, Saudi Arabia with 105 and Kuwait with 95 entries.
The Dubai Lynx Awards concluded the three-day annual Dubai Lynx International Festival of Creativity which saw the largest gathering of advertising and communication industry peers in MENA.