Romanian advertising CohnandJansen JWT underwent a management reshuffle process, with Alina Tudose quitting the position of Managing Director within the agency. Starting April, Andrei Cohn takes over the attributions of Managing Director and, in the same time, remains Creative Director of the agency. When it comes of the creative department, Andrei will manage it together with Alex Negoescu, Deputy Creative Director.
Andrei Cohn has 17 years of experience in managing the relations with multinational and local clients from sectors ranging from FMCG to financial services, media, retail and telecom. He received multiple awards in national and international creativity festivals. Andrei started his career within Scala JWT, than D’Arcy where he was art directo. He came back to Scala JWT as creative director and, in 2002, he founded his own agency, Cohn&Jansen. In 2010, CohnandJansen affiliated to JWT through a merger with Scala JWT.
Alina Tudose started her career in communication 12 years ago, at Brandient. Than, she was Strategic Planner at McCann Erickson Romania, where she worked with clients like Coca-Cola, Connex or Vodafone. Her career continued at Vodafone, where she handled the internal and external brand strategy. Starting February 2007, she occupied the position of Head of Strategy at Cohn&Jansen and was in charge with developing strategic platforms for GarantiBank, Alka, Cosmote, Mega Image, Kraft and Vodafone. Stating 2009, she also took over as Managing Director within the agency.
Alex works at CohnandJansen for over 8 years and started as a copywriter on Cosmote account. He was responsible for 3 Effie awards won for Cosmote and he made the best TV ad in Romania for MMS. He is now Deputy Creative Director and coordinates accounts like BCR, Aqua Carpatica, Bunge, Unilever and Bayer.