Storience, Highly Commended at Transform awards for Avenor’s rebranding


Romanian Storience was Highly Commanded at Transform Awards, in Best Visual Identity for a Non-Profit category, for Avenor College’s rebranding.

Storience was the agency that, at the start of the school year, rebranded Little London kindergarten and school, transforming them in Avenor College. The rebranding also marked  the ten-year evolution from a small kindergarten to a large educational institution comprising a kindergarten, primary and secondary classes, and, from 2015, a high school. The rebranding project began in the spring of 2013 with a brand audit, followed by strategy development, the creation of a new name and visual identity, the design of a new website and the design of various communication materials and signage.

For Storience this is the second rebranding in the education industry after Shakespeare School, that also received accolades at Transform Awards, in 2013.

Project team:

  • Brand audit, strategy and naming: Ștefan Liuţe, Adriana Liuţe, Maria Dumitriu
  • Creative Direction: Ștefan Liuţe, Adriana Liuţe, Andrei Robu
  • Identity Design: Andrei Robu
  • Web design: Alexandru Gugurel , Doru Sână
  • Front-end design: Ștefan Gugurel

Storience is the branding agency that builds consistent and captivating brands, much like stories with a red thread. Founded in July 2012, the agency portfolio already comprises over 20 clients from professional services, healthcare, FMCG, education, constructions and construction materials, interior design, retail, and non-profit. This year, Storience won a Bronze at Transform Awards 2013, a prominent European competition for rebranding, repositioning and brand transformation.