Goodby Silverstein & Partners created, for Xfinity, a campaign to promote series by helping the fans really immerse in the lives and milieus of their favorite characters.
For the entire week, XFinity is offering more than 5,000 episodes from over 130 series across 48 premium channels available for free to Comcast customers. To celebrate this complete bingefest, XFinity partnered with AirBnB to rent out homes that re-create the worlds from “Game of Thrones”, “Boardwalk Empire” and “The Wire”.
Game of Thrones
The campaign offers fans the full experience. The guests inside the “Boardwalk Empire” home receive themed wardrobes—flapper dresses, tuxedos and other 1920s garb—to wear while playing craps. Fans staying inside the ‘Game of Thrones” home will get to spend the week with a direwolf (well, a trained wolf dog) and dine on massive turkey legs and goblets of wine. “The Wire” home, complete with binoculars and other fun police gadgets, will have a “suspect wall” from which guests will put together clues to help with their investigating.
And, of course, each home is equipped with X1 and the highest tier of XFINITY TV service to maximize viewing on both TV and iPad.
The winners are also receiving welcome kits, including day-of-the-week sweat pants, kickstand tablet cases, koozies and onesies, the unofficial Watchathon uniform.