Smirnoff Vodka, Diageo brand, launched a new international campaign, “Exclusively for Everybody”, staring Alison Brie (NBC’s Community) and Adam Scott (NBC’s Parks and Recreation).
Smirnoff’s campaign, that promotes also responsible drinking, promotes vodka as a drink approachable and accessible for everyone and not an exclusive and pretentious drink.
We wanted to bring a fresh voice to vodka and break through some of the exclusive characteristics the category has come to be associated with. SMIRNOFF was created to be enjoyed by everyone, from Czars andHollywood stars to you and your friends in the bar down the street. We want to celebrate that we’re there for good times, wherever and however they occur
US Brand Director Smirnoff
The campaign includes a digital film and a 30 seconds ad for “The Party” which tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times.
When I read the script for ‘The Party’ I really liked the message and vibe that Smirnoff wanted to bring to the forefront (…) A good time is always more fun when everyone is included and I think the playfulness of ‘The Party’ videos brings this to life.
‘The Party’ videos really showcase the idea of inclusiveness (…) It’s so refreshing to work with a brand, like Smirnoff, that understands that a good time can be casual and unpretentious.
The campaign was created by 72andSunny’s Amsterdam and New York offices and is a fully integrated one, including broadcast, out of home, digital and a national partnership with Spotify.
Smirnoff is world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, Smirnoff has always been known for quality and is enjoyed responsibly in 130 countries around the world.