Best Print of the Week for Lane Assist, signed by GMP for Volkswagen Romania

Ads, Creativity

The most recent project signed by Romanian GMP Advertising for Volkswagen Romania, which promotes the system to maintain the driving way, “Lane Assist”, was selected as best print in the world this week, according to a top made by Best Ads on TV.

Bruce Henderson, Chief Creative Officer Geometry Global North America, was the one that judged the entries and appreciated that GMP’s print was “simple, clear and smart”

I like many of Volkswagen works from all over the world. They tend to be simple, clear and smart, and this one has all these 3 qualities. Both the casting and the visual metaphor got my attention because they illustrate in an extraordinary manner the value of a technology meant to protect the driver from the difficulties of the road

Bruce Henderson.

 GMP’s print was selected winners after competing with executions like: ADOT: Words (Ogilvy & Mather Tokyo),  Liquor Barons: Right Royal Welcome (SHEDcsc), Jeep: Fangotherapy (FCB, Buenos Aires), Villa Forma Gym: Dumbbells (Propeg), TNT: Garden (Duval Guillaume Antwerp).

We are honored to be nominated in such an exquisite company and to win over prestigious agencies as Duval Guillaume is. When we started to work on Volkswagen account in the start of this year, we aimed to make together local campaigns to generate conversations and to match the level of the international ones

Mihai Gongu,

Creative Director GMP Advertising. is one most popular advertising websites in the world, where agencies from all over the globe enter their most creative projects. The projects are judged on weekly basis by a internationally renown creative, which selects the most valuable of them.

Starting February, GMP Advertising is partner of the most creative independent network in Europe, Jung von Matt. In 2013, at Golden Drum, GMP was recognized as “The Independent Agency of New Europe” and is the most awarded independent agency in Romania at local and international creativity festivals. GMP has in its portfolio clients like Timisoreana, Petrom, Romtelecom, Arctic, Baumax, Ciucas, Mondelez or Volkswagen.

GMP Advertising is part of GMP Group, along with Webstyler, GMP PR, Point Public Affairs, Chapter 4 and Go Studio.