McCann was recognized as number one “Network For Good” in 2013 in “The Good Report”, annual celebration of innovative and valuable advertising campaigns for good causes. The award is offered every year by ACT Responsible in cooperation with The Gunn Report.
McCann agencies in Israel (Tel Aviv), Spain (Madrid) and Turkey (Istanbul) contributed to the winning effort with six campaigns overall ranked among the top 30 campaigns for good.
Given the benefits we receive, we believe we have an obligation to put our talents and resources to use for good. And we know that our people have a great desire to contribute to our communities (…) This is an outstanding accomplishment for the entire McCann network.
CEO McCann Worldgroup.
We appreciate this recognition from The Gunn Report and ACT Responsible. We love building big ideas for our clients, and building big ideas that help causes and communities we believe in is an amazing opportunity that we really embrace
Global Creative Chairman McCann Worldgroup
ACT stands for Advertising Community Together. In partnership with The Gunn Report, “The Good Report” is published to honor the Top 30 Campaigns for Good, the Top 20 Agencies, the Top 10 Networks and the Top 5 Advertisers.
McCann Worldgroup, part of Interpublic Group, is a leading global marketing company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).