“Like a Boss” campaign, made by Graffiti BBDO for Romanian Capital, was awarded Bronze in Illustration at New York Festivals 2014. Graffiti BBDO is the only Romanian agency ranking among the winners of the festival.
The winning prints – Business Man and Business Woman – were part of Capital’s campaign that ran in 2013 and, with the accolades at NYF, are tt the 3rd international recognition after Silver and Bronze at Eurobest and nominations at Cannes Lions 2013
The illustration is a classical one, with ink and pen, an old technique were your patience is tested but which, in my opinion, will always win over tablet and mouse. It is a kind of illustration very suited and funny for a campaign made for printed press, a campaign that catches attention and makes you curious to enter ad’s world, discovering all sorts of details. One of the executions represents the woman-entrepreneur, in the middle of her business – in this case, a fashion design studio, not an ordinary one, but one adapted to her condition. All the objects are part of the full of savor universe of a person that kisses his own ass. The second execution follows a similar line, but this time the protagonist is a man, also entrepreneur, also in a customized office – as each person customizes the place he spends a big part of his life
Head of Art, Graffiti BBDO
Graffiti BBDO team working on the campaign included Bob Toma – Head of Art, Alex Strimbeanu – Creative Director, Ada Teslaru – Director of Possibilities.