Rogalski Damaschin Public Relations won a SABRE in Public Affairs with “Coalition for a new prevention 2013” for Cherish Life Foundation.
The campaign convinced Romanian authorities about the need of introducing the pneumococic vaccine within the national immunization plan
The campaign imposed on the public agenda the subject of vaccination so, for almost a year, it generated a media wave with at least 1 news published every day on the subject. The campaign mobilized the public to sign a public petition addressed to authorities with a non-conventional event organized on November 12th. For the event, the agency brought on the street and in Bucharest’s subway the toys owned by sick kids, creating the 1st flash mob of plush bears.
The same campaign was recognized at European Excellence Awards, with nominations in Health and NGOs. At national level, the campaign got 3 Golds at Romanian PR Award, in Public Affairs, Advocacy and Lobby, NGOs & Civil society and Communication for medical products and services, and a silver in Media Relations.