JCDecaux is nowadays investing in digital and has a whole new range of digital features and new technologies for billboards. To obtain presentation meetings to inform Belgium’s most important advertisers about our digital features and new technologies, BBDO Belgium and JCDecaux started from digital, as company’s billboards are visible both on the real streets and the streets in Google Street View.
Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view, along with a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. The activation didn’t aim to get money, but convince the advertisers to free up some of their time and listen to the sales team’s pitch related to JCDecaux’ digital technologies and “How to get the most out of your media plan…”
- Agency BBDO Belgium
- Creative Director: Arnaud Pitz & Sebastien De Valck
- Art Director: Toon Vanpoucke
- Copywriter: Morgane Chopinet
- Account Supervisor: Isabel Peeters
- Advertiser Supervisor: Veerle Colin (JCDecaux)