Alina Bratu takes over Pro TV’s communication in Romania

Business, People

Alina Bratu, former Corporate Affairs Manager & Senior Brand Manager URBB / Tuborg in Romania, took over the management of Pro TV’s communication on Romanian market, starting June 1st.

Alina took over the coordination of Pro TV’s communication starting June 1st, in the mid of a period during which CME owned channel undergoes a series of adjustments and changes, which also involved firing the entire communication team, but also a lot of people that were working for the channel for a long time and were involved in building the brand and its reputation. More info on Pro TV’s changes (PR team’s firing, the switch of some producers and TV stars from Pro TV to channel’s main rival in Romania or the drop of some of the permanent guests Pro TV’s shows had) are available on

Taking over Pro TV’s communication, Alina Bratu comes to her new job with over 10 years of experience in communication. She worked until now in the beer industry and was for almost 13 years part of the team of URBB, that produces Tuborg in Romania. At URBB, Alina was Corporate Affairs Manager & Senior Brand Manager (May 2012 – May 2014), Corporate Affairs Manager (November 2008 – May 2012) and PR Manager URBB (June 2004 – November 2008).

Having Alina Bratu as Communication Manager with bring added value to Pro TV’s team. We are happy to have with us a person that follows the same values that guide us and together with which we will bring forward Pro TV’s success

Lucia Antal,

Marketing & PR Director Pro TV.

Alina Bratu is specialized in PR and management and graduated a Master in Communication and PR within Romanian National School for Political and Administrative Studies (2005-2007) and an EMBA at WU Executive Academy, Economy and Business University Vienna (2010-2012).

Alina Bratu

To be responsible for the communication of a company which is a market’s leader involves an immense challenge and the equal amount of satisfaction. The job of coordinator for communication within the most viewed Romanian TV channel and of the most powerful TV brand in Romania represents a fine stimulus for my career and I am happy to be part of a team that will continue to write Pro TV’s success story

Alina Bratu,

Communication Manager PRO TV.

Alina Bratu will be part of the team coordinated by Lucia Antal and will develop and implement communication strategies and PR actions for Pro TV but also for the other brands in CME portfolio in Romania, namely, PRO Cinema, Acasa TV, Acasa Gold, MTV or