Leo Burnett Group Romania announced the official launch in Romania of Arc, agency specialized in shopper marketing and brand activation that will offer to its clients complete solutions of brand activation, from strategy, creation, development and implementation for shopper campaigns to media & digital shopper experience.
We are happy to be able to add a new competence in Leo Burnett Group’s service portfolio. Arc has the needed competencies and resources to answer the needs of a more and more complex market, demanding more and more specific, relevant, useful messages for the acquisition decision making. The new agency is prepared to answer these needs with shopper marketing know-how and soli expertise of its people when it comes of understanding and communicating with those which are to make a buying decision
CEO Leo Burnett Group Romania
The new Romanian Arc brings on the market over 10 years of experience in shopper marketing, digital, ATL, production & event from its members. The new agency will be managed by Liviu Toader as Managing Director, seconded by Codrina Ciubotaru as Client Service Director.
Leo Burnett Worldwide has solid competencies in shopper marketing with Arc Worldwide, its special division of intelligent brand activation, which has now 32 branches at international level. Internationally, Arc is affiliated to Arc Worldwide.