The Geeks sings the strategy and creative part for the new integrated communication campaign for OLX, with the new campaign including 3 TV executions (Profile picture, Young provincial and Little explorer ), online banners and a BTL activation.
Preceded by the rebranding campaign – which marked the switch from Mercador.ro to OLX.ro – , the new campaign continues the strategy started under Mercador brand, presenting the stories of ordinary people searching for products to solve the situations they are in from one reason or another.
The Geeks started working with OLX in March 2013, when the agency made the communication strategy for Mercador.ro and, since then, there were developed 6 campaigns which included 19 TVCs, outdoor executions, and online (special projects and online banners)
New campaign’s credits go to:
- The Geeks: Vlad Petre (Brand Communication Director), David Teodorescu (Online Project Manager), Daniel Harmanescu (Copywriter), Maria Teodorof (Copywriter), Vladimir Belciug (Copywriter), Miruna Antonescu (Senior Creative Planner), Ion Altieri Constantin (Designer), Stefan Bejan (Designer), Costin Radu (Managing Partner & Head of Creative Planning)
- OLX.ro: Catrinel Alexe (Marketing manager), Alexandra Spirescu (Marketing manager), Cristina Gheorghitoiu (Business manager).
- Production house: Studioset,
- Director: Goran Mihailov.