Cannes Lions reached to an all-time high when it comes of the number of entries for this year, with a total of 37,427 entries submitted by agencies and companies from 97 countries across 17 awards categories.
Outdoor (5,660) and Press (5,007) were the category with most entries received, followed by Cyber (3,660), Promo & Activation (3,241), Media (3,127), Film (2,838), Direct (2,676), Design (2,624), but also Film Craft (2,073), PR (1,850), Radio (1,448), Branded Content & Entertainment (1,178 entries) and Mobile (1,187). The categories with the smallest number of entries are Titanium & Integrated Lions (378), Innovation (206), Product Design (194) and Creative Effectiveness (80).
United States dominates in numbers, with 6,213 entries submitted, followed by Brazil (3,321), United Kingdom (2,757), Germany (2,376), France (1,838), Australia (1,543), Japan (1,146), Canada (995), India (976) and China (952). There are also countries that submitted their first time ever at Cannes Lions, namely Albania, Ghana and San Marino.
The work will be judged by 17 international juries made up of 327 top-level industry peers from 44 countries who will vote, deliberate and finally award the coveted Lions to the entries worthy of the honour which will go on to inspire and shape the industry in the future.
Overall entries are up close to 5% on last year, and we’re delighted with the response to the inaugural Product Design Lions category as we bring into the Cannes Lions mix a whole new sector
Some interesting analysis from these entries figures include: the astonishing leap in Cyber Lions, now the third largest category at the festival (+39%) which we attribute to the restructure of the category to bring it in line with current digital trends to embrace Social, Branded Technology and Branded Games. PR Lions has also increased dramatically (+43%) as the category is embraced by agencies around the world as the definitive and much acclaimed honour for the PR industry. Other awards categories that have equally seen a significant growth are Branded Content & Entertainment now in its third year (+22%), Design (+11%), Mobile (+12%) and Promo & Activation (+9%).
Interestingly entries into some of the traditional categories have dropped as the industry yet again changes shape; Film (-9%), Press (-12%) and Radio (-7%). And for the first time ever, Outdoor entries have overtaken the number of Press submissions.
The changing shape of the entries into Cannes Lions show how quickly our industry is evolving, and the winners revealed at the Festival will once again shine the spotlight on those who are leading the way
CEO of Lions Festivals.
Cannes Lions takes place on June 15-21 in Cannes, France.