Publicis Romania was awarded silver at Creativity International Awards for the project it made for Dacia at Gaudeamus Book Fair. Publicis was awarded in Alternative Media – Augmented Reality category for the app dedicated to children
The app was based on Kinect tech, that helped children present at the fair to become their favorite characters. Children had the possibility to have fun by virtually wearing the costumes of the most loved stories’ heroes. They also received photos with the chosen outfits, while parents were able to share their kids’ pictures over Facebook, by accessing Dacia’s official page.
In the end of 2013, Publicis communicated for the 5th year in a row Dacia’s presence at Gaudeamus
Besides the classical declination, the essence of the campaign was surprised with a Facebook interactive app and the digital activation at Dacia’s stand.
The teams working on the awarded project included:
- Publicis Romania: Calin Buzea – Digital Director, Alina Tanase – Senior Digital Account Manager, Elis Iaia – Digital Senior Creative Planner, Ciprian Frunzeanu – Digital Art Director, Filip Letinu – Jr. Art Director.
- Design & Technical Studio: Mind Treat Studios.
- Dacia Romania: Anca Oreviceanu – Communication Director, Luiza Domnisoru – Head of Public Relations Department, Cristina Vaduva – Public Relations Officer, Project Manager.