McCann Bucharest received 14 nominations in the first day of Cannes Lions 2014 and scooped 1 Bronze in Promo&Activation with “Bucharest not Budapest” campaign for Rom (client Kandia Dulce).
In the first day, besides McCann Bucharest, nominations went also to Publicis Romania.
McCann’s works that reached finals are:
- “Ghiță, the Social Shepherd”, developed for Vodafone Romania: double shortlisted in Media Lions, 1 shortlist in Promo & Activation and in PR
- „Bucharest not Budapest” for Rom (Kandia Dulce): 1 Bronze in Promo & Activation after 2 shortlists in this competition, 2 shortlists in Direct and 1 in Media Lions
- „Cif cleans Romania” for Unilever: 2 shortlists in Promo & Activation, one in Direct
- „Radar for Good”, developed for Coca-Cola România, 1 shortlist inMobile Lions and one in Direct Lions
McCann Bucharest entered at Cannes 2014 a total of 10 campaigns for clients like Vodafone Romania, Rom Autentic, Coca-Cola România, Cif, Pizza Hut, L’Oreal, Doncafe and Beko.
The cases for the other shortlisted works submitted by McCann Bucharest in Cannes competitions are:
Coca-Cola „Live Tweets”:
Coca-Cola, „Banner Duet”:
Vodafone, „Digital Wallpaper”:
Pizza Hut, „Super Pan”:
Doncafe&Beko, „Snooze for Coffee”:
L’Oreal, „Trace your Beauty”: