Lipton Ice Tea launched “Take your summer with Lipton”, brand’s first local campaign in Romania, made with and for Romanian youth. Also, a TVC was filmed in Romania, with Iulian Moga – director.
The campaign invites the consumers to spend their summer at Lipton House, in a Black Sea resort and on the special beach in the same place, by entering the promo codes from Lipton Ice Tea bottles on a special website.
This year, we aimed to be different. We started to create and talk differently, we came up with a new image and a new positioning for the brand at global level, with new products (…) And, more than anything, with a new attitude.
In 2014, Lipton Ice Tea speaks with Romanian young people, being much closer to their state of mind and their emotions. They consider life is lived at the max when you have an open mind for new experiences and that’s what we wanted to offer with this project, together with the ambassadors Lipton Ice Tea in Romania
Regional Marketing Manager Lipton.
The campaign was conceived on a 3600 communication platform which includes TV, radio, outdoor, PR and digital.
DDB Romania handled the creative part for the TVC, Iulian Moga directed the ad, while the producer was Roco Media. Campaign’s website is signed by Tribal Worldwide Romania, while social media communication and PR activities are handled by Golin Romania.
- Lipton: Dana Iordache – Regional Marketing Manager Lipton, Andreea Dumitrescu – Brand Manager Lipton Ice Tea.
- DDB Romania: Roxana Tampau – Managing Director, Olivia Petre – Strategy & New Business Director, Elena Cugut – Account Manager, Tudor Deleanu – Senior Art Director, Liana Popa – Senior Copywriter and Adelina Maritiu – Junior Copywriter.
- Tribal Worldwide Romania: Cora Diaconescu – Digital Account Manager, Dana Tocu – Senior Copywriter, Delia Mija – Digital Art Director, Andrei Soare – Senior Programmer and Alexandru Neicu – Developer.
- Golin: Monica Botez – Partner, Irina Roncea – Director, Raluca Duta – Community Manager, Raluca Stoica – Media Associate, Bogdan Dascalescu – Digital Associate and Simina Zidaru – Creative Associate.