McCann Romania’s Rom and Vodafone campaigns won Lions at Cannes, after Gold and Grand Effie in Romania

Creativity, Festivals & Awards

Romanian McCann wins for the 4th year in the row awards at the most important international advertising festival, Cannes Lions. Its contenders this year are Rom Autentic and “Bucharest not Budapest” campaign and Vodafone and “Ghita the social Shepherd”

“Ghiță, the Social Shepherd”, developed for Vodafone România, was shortlisted 4 times in Cannes competitions (Media, Promo&Activationa and PR Lions) and scooped a Bronze in Media Lions.

“Bucharest not Budapest”, for Rom Autentic (Kandia Dulce) was shortlisted 5 times (in Promo& Activation Lions, Direct Lions and Media Lions) and won a Bronze in Direct.

All in all, McCann Bucharest had 14 shortlists at Cannes Lions and is the only agency in Romania to win prizes at this edition of the festival, until now

As anything we do in life, if we’re ambitious, we manage, and if we also have passion, we’re shining. The result of such a passion is Rom, a fascinating and always surprising brand. It is like that because it has an unique emotion around it and because it is understood and worked in a perfect client-agency harmony. “Bucharest not Budapest” is a campaign simple and genius in the same time, inspired by the chocolate bar that has inscribed on it “Bucharest”. Rom, an authentic and informal brand, imposes courage both from us and from the agency and we are happy we are succeeding together, in Bucharest, not Budapest

Gabriela Munteanu,

Marketing Manager Kandia Dulce.

Adrian Botan - Creative Partner McCann Bucuresti and VP Creative Excellence McCann Erickson CEE Source: McCann Erickson Bucharest
Adrian Botan – Creative Partner McCann Bucuresti and VP Creative Excellence McCann Erickson CEE
Source: McCann Erickson Bucharest

Metal at Effies and in Cannes. Campaigns that move the market and have also cultural impact. Creativity that brings efficiency. we are growing through our clients. Quod erat demonstrandum. The fact that McCann received, through its clients, 3 Grand Effies and 17 Lions in Cannes in 4 years when advertising market was in crisis shows that crisis can be an opportunity if you have powerful partners

Adrian Botan,

Creative Partner, McCann București.

We are very happy that our ambition to make loud media campaigns is being recognized again in Cannes, for the 4th year in the row. The efforts to synchronize in a relevant manner with the consumer which is more and more active in social media and to attract him in our brands’ stories were repaid by sales results and, now, by the marketing industry. Our biggest achievement is that Rom is now in Romanians heart and Ghita the Shephard entered everyone’s lives, with the campaigns that received Grand Effie and Cannes Media Lions

Mihai Trandafir,

Managing Director UM.

This years’ awards raise to 17 the number of accolades received by McCann Bucharest at Cannes Lions over the time: 9 awards for Rom Autentic with American Rom (including Titanium and 2 Grand Prix) in 2011, Rom Autentic and Romanians are smart 3 awards (2 Silver Lion and Bronze Lion) in 2012 and Vodafone and Digital library with 3 prizes (2 Silver Lions and a Bronze Lion) in 2013.

In 2014, McCann Bucharest entered in Cannes competitions 10 campaigns developed for Vodafone România, Rom Autentic, Coca-Cola România, Cif, Pizza Hut, L’Oreal, Doncafe & Beko.