“ACT Responsible Tributes” 2014 –  recognising and celebrating creativity for  Good Causes

Ads, Creativity, CSR

On Friday, Marie Pourreyron, Adjointe au Maire de Cannes, handed out the “ACT Responsible Tributes” 2014 to communication agencies recognizing and celebrating their great work for Good Causes.   The ceremony took place on the terrace of the ACT Responsible exhibition at the Palais des Festivals in the presence of Hervé de Clerck, Dreamleader of the Association and
representatives of member agencies and partners.

Visitors votes in the exhibition and online for their favorite campaigns, the ones that touched them most, in the 4 following themes : Human Rights, Solidarity, Education, Planet

Out of the 1,012 campaigns identified since June 2013 in the ACT Responsible database, 500 were shortlisted to be part of the exhibition and 121 campaigns were showcased in the exhibition (18 in the Planet section, 36 in Education, 40 in Solidarity and 27 in Human Rights). The 2014 Exhibition gathers 91 participating agencies from 34 countries (France, Brazil, UK, UAE, Philippines and South Africa in order of participation).

Over 10,500 votes were collected, with the most popular campaigns awarded, as follows:

Theme : The Planet
Favorite – “The Biggest Air Filter” for Pacific Paint by TBWA\Santiago Mangada Puno, Philippines

2nd Favorite – “WWF Animals” for WWF Denmark by UncleGrey, Denmark

grey DK WWF lion

3rd Favorite – “Trash” for Jacarenema by Criativa Propaganda, Brazil


Theme: Solidarity
Favorite – “Development” for Banamex by Publicis Mexico, Mexico City

publicis mexico

2nd Favorite – “Mona Lisa” for Fondazione ANT by Diaframma, Italy

mona lisa

3rd Favorite -“Behind the Dreams” for O Pao dos Pobres Fondacion by DM9Sul, Brazil

Theme : Human Rigths
Favorite – “Children Protection” for Community Development Authority by spark*, United Arab Emirates

2nd Favorite – “World Press Freedom Day” for Reporters Sans Frontières by BETC Paris, France


3rd Favorite – “You are my son” for Colombian Ministry of Defense by LOWE/SSP3, Colombia

Theme: Education
Favorite – “Autocomplete Truth” for United Nations Women by Memac Ogilvy & Mather, United Arab Emirates


2nd Favorite – “Open your mind” for Chiado Editoria by McCann Lisbon, Portugal


3rd Favorite – “No future if you drink and drive” for ONG Transito Amigo by Giacometti, Brazil

Since the first exhibition in 2002, the city of Cannes has been supporting the work of ACT Responsible, a not-for-profit association.

Advertising does not only incite to consume. It also provides information and awareness. In all its diversity and creativity, it knows how to assist great causes enabling the public to understand the pressing necessity of supporting them. This is exactly what this fascinating exhibition demonstrates. Here, the intelligence of the advertising community speaks to every single heart

David Lisnard,

Maire de Cannes

Vice-Président du Conseil général des Alpes-Maritimes.

The public’s votes are unique as usually campaigns are judged and voted upon by professionals.  The ‘ACT Responsible Tributes’ are a true award recognising agency talent and enabling us to better understand the issues which most affect the citizen. Each year, and for the past 13 years, loyal followers impatiently await the unveiling of the new collection.  The online voting system offers access to a wider number of voters

Hervé de Clerk,

Dreamleader of ACT Responsible.

ACT Responsible is a not-for-profit association which aims to raise awareness among people on and about social and environmental issues, by showing the very best global communication campaigns covering those issues.