Publicis Romania signs the summer campaign for Romanian Dona pharmacies

Ads, Creativity

Romanian Dona pharmacies chain launched, on June 21st, the summer campaign “Good advices, awards as good”, signed by Publicis Romania.

The campaign offers to Dona’s loyal customers a bicycle a day, and trips to Switzerland, Austria or Netherlands every week. The campaign lasts until August 31st and is promoted on TV, radio and online


One of the main reasons people are choosing our services are the customized recommendations they receive from Dona’s pharmacists, together with the extended range of products, good prices and free medical services we are offering. This summer, we want to reward our loyal patients with awards to match them. Moreover, we are waiting for them in our pharmacies with special offers for solar protection products and not only

Radu Dumitrescu,

Marketing Director Dona

The promotion continues Dona’s promise from its image campaign, to be as close as possible to the consumers and to listen to their needs. We bet on the naturalness of the relation between pharmacist and client, building a story in which emotion meets professionalism

Adina Albu,

Account Director Publicis România.

The total value of the prizes is RON 158.000 and consist in 72 bicycles – 36 town bicycles, Elops 300 or 36 Rockrider, RR340 C2 – together with 10 trips for 2.