Omni-Channel, the commerce battle horse for the 21st century and subject of discussions at #offon14

Business, e-Commerce

Business struggle every day to implement channels and platforms that will not make them lose any opportunities with their customers. Increasingly globalized markets make us stick to our saddles and ride in the competitive battlefield that is the diverse technological paradigm that surrounds us.

Omni-channel is the battle horse of the 21st century and will be in the center of discussions at Off/On Commerce Day 2014, event to be held on October 16th, at Teatro Goya Madrid. The participants at the event include brands and businesses from all over the world, Ford Retail Group, M.Video, Adidas, Hointer, Microsoft, Augmente and many others.

Off On Commerce Day Logo

The event will consist in a day full of success stories, trends, cutting-edge technology, and inspiring talks, examining current and future commerce in the 21st century.

In  2012, Andy Street, Executive Director at John Lewis, decided to adopt the concept of Omni-Channel, which until then had not been very widespread, as the basic concept for company growth. The notion was clear, as more than 60% of customers purchased both in physical stores and through online channels, and an integrative shopping experience had to be provided, offering customers the possibility of changing their shopping channel with no additional effort. Two years later, the company’s results have proved that the notion of Omni-Channel is John Lewis’s winning horse, which has enabled the company to make more than 10 billion pounds in annual sales, with a global growth of more than 5% in all its brands.

For Célia Pronto, eCommerce Director at the Ford Retail Group, the importance of Omni-Channel is also very clear: “with the explosive growth of the Internet and increased use of mobile terminals, retailers must evolve our offer to achieve similar shopping experiences, whatever the channel chosen by consumers to buy”.

On 16 October, Célia Pronto will be taking part in the second Off/On Commerce Day, an international event that has become a reference in Omni-Channel strategies, together with more than 20 international speakers from internationally renowned companies, such as ADIDAS, Ford Retail, Microsoft, Hointer, M.Video, etc.

Off/On Commerce Day 2014, scheduled to take place in Madrid, expects over 600 participants from the world of eCommerce, retail, and other commerce. In 2013, among the participants to the event were Philips, Venca, Mango, Hoss Intropia, El Ganso, Dia, Royal Canin, etc. In 2014, we expect greater participation from brands and businesses from other European countries.

Those attending the event will have access to success stories, trends, and inspiring talks – that is experiences about how to be successful by applying Omni-Channel strategies that lead to improved business targets. Among other topics, user monitoring in physical stores, click & collect strategies, logistics in international environments, and omni-channel technologies for the implementation of omni-channel strategies or trends in different parts of the world will be discussed.

The organizers of Off/On Commerce Day 2014 are two leading companies in the eCommerce industry, eCommbits and BrainSINS,  which have been providing advice on online sales to businesses for years and have first-hand experience in the implementation of this kind of strategies and in their impact on different kinds of commerce.

Off/On Commerce Day is meant to help businesses to have a full, broken-down view of multi-channel and of how selling via different channels is becoming increasingly necessary – a trend that is quickly growing and evolving.

Among the 30 speakers of the event are Anton Pergomorov, Omni-Channel expert M.Video, the main Russian electronics retailer; Célia Pronto, eCommerce Director Ford Retail Group United Kingdom;  Jean-François Chianetta, CEO Augmente, a French company specializing in the application of augmented reality to retail; Gerardo Gómez,  Head of Mobile development ADIDAS Group; Nadia Shourboura, CEO Hointer; and Juan José González, XBOX Marketing Director at Microsoft.

Detailed information on the event and participation are available on or via the official Twitter hashtag, #offon14.

 eCommbits is an eCommerce company offering to its customers 360º services based on the philosophy of helping them to create and grow their online business. This philosophy goes from help in strategy definition to its implementation in the various aspects of the customer’s business, to achieve results and targets. Its main services include Online Store Development on the leading platforms, Magento and Prestashop, eCommerce Marketing, and strategic consultancy and internal processes, such as logistics and customer service.

BrainSINS helps online stores to increase their sales by 20%, and provides a highly powerful tool to improve customer loyalty, providing fully personalized shopping experiences. This is possibly thanks to its eCommerce personalization solutions, which include personalized recommendations, email retargeting, behavioral targeting, gamification, and a powerful analytics tool. Its headquarters and R+D center are located in Boadilla del Monte (Madrid). It also has commercial offices in Barcelona and London.