Prigat Romania launched the Mea Pulpa campaign to communicate its new assortments of juices with citric pulp. The campaign runs in July and August 2014 and includes a TVC that uses a soundtrack signed by Moonlight Breakfast.
Prigat is a brand full of energy, optimism and hunger for life. With the Mea Pulpa concept, we wanted to make these attributes known in a summer campaign, that announces in a memorable manner the new Prigat assortments. Campaign’s idea is that Prigat with Pulp helps you see the full side of the glass in any moment of the day, to smile (…)
Brand Manager Juices & Flavors, PepsiCo România.
The integrated communication campaign is part of Prigat’s Hunger for Life positioning, and includes TVC, in-store promotion, social media and PR activities.
The ad was directed by Bogdan Moldoveanu and produced with Light Video production.
The teams working on the campaign are:
- PepsiCo: Călin Clej (Senior Marketing Manager Beverages East Balkans & EER CSD Platforms Activation), Adriana Nestoriuc (Associate Marketing Manager CSD & Juices, PepsiCo România), Claudia Crișan (Brand Manager Juices & Flavors, PepsiCo România) and Ana-Maria Năstase (PR Specialist, PepsiCo România).
- the TVC and campaign’s materials were made by a Graffiti BBDO team including Vlad Lazăr (Creative Director); Alecsandra Roman (Strategic Planner); Andreea Popa (Copywriter); Răzvan Alexandrescu (Art Director); Cristina Schițco (Senior Account Manager) and Răzvan Păcuraru (AV Producer).