Romanian GMP adds to its portfolio Stejar beer brand
GMP Advertising increased its portfolio in Romanian beer industry by winning Stejar account.
The collaboration started with the rugby tournament IRB Nations Cup 2014, for which GMP Advertising made the campaign “Strong essence competition”, consisting in stadium activations and OOH.
Stejar is the third beer in GMP Advertising’s portfolio. We are making now campaigns for Timisoreana and Ciucas. Another beer in our portfolio comes to confirm the expertise we have in this industry and we thank the client for trusting us
Andreea Nemens,
Executive Director GMP Advertising.
Stejar is a special beer, targeting man that know what they want and strongly want it. We wish, with our campaigns, to challenge the client to try a different kind of beer, with a special character. We believe this will be possible together with GMP Advertising, which has relevant experience in advertising on the beer market
Stefan Teodorescu,
Group Brand Manager Ursus Breweries