Publicis Romania continues to consolidate its team and, after announcing its new Chief Creative Director last week, it’s now the turn of the strategy department to have a new director, namely Raluca Iacob.
Raluca started her career in advertising 13 years ago, within Client Service department, but evolved and found her vocation as a strategist. Over the time, she developed successful communication strategies for important local and international brands like Aqua Carpatica, BCR, Caroli, Dedeman, Golden Brau, Heineken, La Strada, Neumarkt, Nestlé, Nokia, P&G, Petrom or Vodafone.
During her 7 years as strategist, Raluca lead important pitches and won them for agencies like Romanian McCann Erickson and Cohn&Jansen but also for agencies from abroad. In Kazakhstan, she coordinated the biggest strategy department, developing the strategy for country’s main commercial bank and winning the most important telecom pitch there.
With her work, Raluca won awards at Effie (including a Grand Effie), at Golden Drum and a nomination at Cannes Lions
We live times when we are demanded an idea that wasn’t made before and 3 examples on how it worked; in this context, strategy has a heavy word to say. So, during the last few months, we focused on building a strong Strategy Department. We want to be known not only for creativity, but also for the strategic contribution to our clients’ businesses, and Raluca has a key role in achieving this objective
Managing Director, Publicis Romania
Strategy isn’t optional in today’s climate of fragmented messages and consumers’ power position. I believe a strong department is the one that manages to find relevant and new angles for the categories it works for. Our role as planners is to simplify, to challenge and to inspire by turning apparently complicated problems to the essence. This process involves a profound understanding of the businesses, consumers and of the context. It involves also a very strong partnership with the marketing team. I believe also that there’s a huge potential for brands that have the courage to assume an attitude and / or to become useful for communities. A very good example is using technology that opens fascinating ways to simple and lateral ideas that overcome the huge budgets
Head of Strategy, Publicis Romania
Raluca Iacob takes over the reins of Publicis Romania’s Strategy Department and will coordinate a team of 6 specialists with multiple backgrounds, including media and digital