Golden Drum 2014, the 21st edition of the festival, is organized by Slovenian Advertising Chamber and is scheduled to take place in Portoroz on October 7th – 10th.
Advertisers and creatives from more than 37 countries will attend four days of program and witness the biggest review of creative advertising in the region. Top celebrities of Golden Drum’s congress program – centered around “Creativity, Content, Happiness” theme – Brazilian Creative and Art Directors Roberto Vilhena, Eiji Kozaka, Ricardo Wolff and Pedro Rosa.
Golden Drum will also offer this year to Young Drummers (creatives under 30 years of age) a special program content and events like meetings with the members of the Golden Drum Juries in the Portfolio speed-dating, workshops from EACA, European Association of Communications Agencies and different sets of New Agenda Sessions.
The agencies that want to add Drums to their trophies shelves can submit their entries on www.goldendrum.com and do that with a discount until August 19th. Also, those who want to attend the festival can benefit of Early Bird Fees until September 15th
Golden Drum continues its efforts to become a key place for developing young talents, creatives and marketers, which reflects its two key values: sharing knowledge and developing talents. For top level professionals Golden Drum will offer Creative Academies by the best advertising agency networks and independent agencies, Media, PR, Digital and other academies, plus many events and competitions for professionals under 30 years: Portfolio speed-dating, OFF Drum competitions, EACA Masterclass workshops and New agenda Sessions.
On Tuesday, 1st day of the Golden Drum Festival, delegates will view screenings the best creative entries from 37 countries of New Europe. During the day and in the evening delegates will get the opportunity to relax and meet each other at daily gatherings and evening party. Through the remaining three days of the festival Golden Drum will host prominent speakers, who will take the stage to talk about creativity, content and happiness.
Creativity and “Genius loci” will be the focus of many speakers. On Thursday, Golden Drum will be yellow and green, hosting Brazilian Art and Creative Directors: Roberto Vilhena, Chief Creative Director, Artplan Group, Rio de Janeiro; Eiji Kozaka, Art Director, WMcCann São Paulo, Ricardo Wolff, Global Creative Director, BBDO Berlin, and Pedro Rosa, Art Director, AlmapBBDO, São Paulo, which will present creative everyday life of Brazilian advertising agencies in the set of four lectures. “A Day of Creative Life in Brazil” will also present speakers’ views on why Brazilian creativity is so successful and award-winning.
Creativity will also be the main focus for David Sandstroem, CEO of DDB Stockholm, who will introduce Swedish creativity in Creative academy by DDB Stockholm, Sebastijan Hejnowski, CEO of MSL Group Polska, will talk about how public relations can get creative in the PR Academy by MSL Group while Dan Toma, Senior Innovation & Product Manager from Deutsche Telekom AG will share his Anti-Procrustean approach to corporate innovation.
How to create happiness and change the understanding of people into business advantage will be the main topics in the lecture by John Kearon’, Chief Juicer and Founder of BrainJuicer Group PLC, UK, which provides consumer-driven insight to 16 of the world’s 30 largest buyers of market research and other marquee clients in FMCG, food and beverage, retail, financial services, electronics, health and beauty, and entertainment.
Content creation and storytelling are the topics which advertising industry is spending a lot of time on, because they represent a huge opportunity for advertisers and agencies. Storytelling and content creation will also be the focus of the workshop »Storytelling« by Warwick Cairns, Consultant Strategist at The Effectiveness Partnership and successful author of number of books and articles on advertising and consumer culture.