Month: September 2014
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]
UPDATE: IAB Romania to hold IAB Forum on September 29th
UPDATED: (adds info on the speakers and the statement of IAB Romania’s MD) IAB Romania organizes a new edition of its forum, with IAB Forum event scheduled to take lace on […]
Romanian GO Studio handled the promotion of Copol Bellevue residential complex in Iasi
GO Studio, GMP Group’s business division specialized in graphic design and branding, handled communication for promoting Iasi’s residential complex Copou Bellevue, developed by real estate leader Adama. Together with GMP […]
Amnesty International France chooses BETC to handle its communication
The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications. The new collaboration began with […]
Jasmine Loignon takes over as Integrated Creative Director @BETCParis
Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. Her international career, which has taken her around the world. Previous to joining BETC Paris, she was Creative Director […]
@DDB_Worldwide to open office in Kosovo
DDB Worldwide, part of Omnicom Group, will open a subsidiary in Kosovo. The Kosovar agency will operate under the name DDB Kosovo, according to an announcement made by Trokit and PR Solutions. […]
Writing instruments into the spot light, in a campaign for Pilot signed by The Geeks
The Geeks launched “Writing instruments with personality”, promoting the range of products sold by Pilot. Campaign’s period is August 22 -September 30. The campaign includes TV, online and in-store executions, […]
3 Romanian agencies scooped 4 trophies at Clio 2014
McCann Erickson Bucharest, Ogilvy Romania and GMP Group Romania are the Romanian agencies that got accolades at this year’s edition of Clio Awards. McCann got 2 awards, a Silver in Direct and a Bronze […]
SapientNitro unveils global Lycra Moves You campaign
SapientNitro, part of Sapient, created a global consumer advertising campaign for Lycra, the fiber brand owned by Invista. The new campaign, Lycra Moves You, first SapientNitro’s work for the brand since its […]
White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign
The White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign with a special focus on engaging men in the fight against the problem. Working […]