Avon Romania starts the 2nd edition of Avon Inspiration Challenge

According to sources, Advertising, Branding, Innovation

Avon Romania launches the second edition of Avon Inspiration Challenge, with a new series of artists and a new perfume selection.

Last autumn, Avon organized the first edition of Inspiration Challenge, challenging 10 artists from different domains to create inspired by 10 perfumes. Their imagination transformed the aromas bottled in exquisite flasks into palpable offers, giving new senses to Avon smell.

Vizual_Inspiration Challenge

For this Romanian Inspiration Challenge, Avon selected 10 representative aromas for 2014: Luck, Today Tomorrow Always, Femme, Parisian Chic, Instinct, Outspoken Intense by Fergie, Elite Gentleman, Exploration, Christian Lacroix Ambre and Premiere Luxe Gold Blush.

The involved designers are

Artist’s work is documented by 5 representative bloggers for each category: Maurice Munteanu – fashion design, Sânziana Pop – product design, Noemi Meilman – jewelry, Dragoș Asaftei – photography, Designist.ro – illustration