Avon Romania launches the second edition of Avon Inspiration Challenge, with a new series of artists and a new perfume selection.
Last autumn, Avon organized the first edition of Inspiration Challenge, challenging 10 artists from different domains to create inspired by 10 perfumes. Their imagination transformed the aromas bottled in exquisite flasks into palpable offers, giving new senses to Avon smell.
For this Romanian Inspiration Challenge, Avon selected 10 representative aromas for 2014: Luck, Today Tomorrow Always, Femme, Parisian Chic, Instinct, Outspoken Intense by Fergie, Elite Gentleman, Exploration, Christian Lacroix Ambre and Premiere Luxe Gold Blush.
The involved designers are
- Fashion design: Ioana Ciolacu and Mihai Dan Zarug
- Product design: Madalina Teler and Liliana Stoica
- Jewelry: Carla Szabo and Alexandra Ungurelu
- Photography: Catalin Georgescu and Cristian Vasile
- Illustration: Madalina Andronic and Ioana Sopov
Artist’s work is documented by 5 representative bloggers for each category: Maurice Munteanu – fashion design, Sânziana Pop – product design, Noemi Meilman – jewelry, Dragoș Asaftei – photography, Designist.ro – illustration