HP launches Social Campaign to #FindRalph

Ads, Creativity

HP launches Social Campaign to #FindRalph, based around the “Lost Iguana” TV ad. When Kevin’s pet iguana Ralph goes missing , he doesn’t just put up fliers, he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved .

From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin uses the power of HP innovation and his imagination to bring Ralph home in this latest ad from 180LA.

The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.

The campaign continues on a dedicated website where anyone can check a map to see clues where Ralph has been, then follow HP on Twitter to guess his location and enter to win HP products.

Campaign Credits:

Client: HP

Agency: 180LA

  • Global CEO: Michael Allen
  • Chief Creative Officer: William Gelner
  • Creative Directors: Zac Ryder & Adam Groves
  • Copywriter: Will Gorman
  • Art Directors: Jay Morrison & Steve Couture
  • Head of Production: Natasha Wellesley
  • Executive Producer: Erin Goodsell
  • Production Coordinator: Danny Nouri
  • Head of Account Management: Chad Bettor
  • Associate Account Director: Paul Kinsella
  • Account Coordinator: Marie Simoni
  • Head of Planning: Jason Knight
  • Planning Director: Erica David
  • Account Planner: Andrew Zakim

Production: Imperial Woodpecker

  • Director: Simon McQuoid
  • DP: Jo Willems
  • Producer: Anita Wetterstedt

Editorial: Cut+Run

  • Editor: Steve Gandolfi
  • Managing Director: Michelle Eskin
  • Executive Producer: Carr Schilling
  • Head of Production: Amburr Farls
  • Assistant Editor: Sean Fazende

Recording Mix: Eleven Sound

  • Mixer: Jeff Payne
  • Asst Mixer: Ben Freer
  • Executive Producer: Suzanne Hollingshead

Completion/Special Effects:

  • Colorist:  Adam Scott
  • Online/VFX: The Mill
  • VFX Supervisor/Flame Artist: Andy Dill
  • Executive Producer: Enca Kaul
  • Head of Production: Ryan Green
  • Producer: Kait Boehm

 Music: Ty Unwin