Electrolux and Golin Bucharest launched a cooking platform for CEOs

Events, PR

Electrolux and Golin Bucharest launched Cooking CEO, a platform through which people with management jobs in top companies had the opportunity to exercise their culinary abilities, along with their work colleagues and using Electrolux technology

Cooking CEO, by Electrolux si Golin (1)

Guided by a known chef, 4 teams prepared a complete menu. During the 4 cooking sessions of the program, the 4 teams received points for meals’ taste and design but also for the team work during cooking the meals. The best  Cooking CEOs  won a special dinner, while the big winner received a CombiSteam oven for the personal kitchen

Cooking CEO, by Electrolux si Golin (2)

Even from the start of our partnership with Electrolux, we understood that, for many of us, cooking is a passion. And it needs to be treated like one! Cooking CEO platform only brings professional standards and chef’s techniques extremely close to the people with passion for cooking and limited time – practically, Cooking CEO encourages people with an intense program to explore their passion for cooking because, as long as you have the proper tools, you can transform your own kitchen into a professional one

Alina Balan,

Head of Consumer Division, Golin România.

Cooking CEO 2014 was graduated with success by 50 people with a passion for cooking and will continue with a new edition in 2015’s spring

Cooking CEO, by Electrolux si Golin

The teams working on this program included

  • Electrolux: Carmen Georgescu (Marketing & Communication Manager Electrolux România)
  • Golin: Alina Bălan (Head of Consumer Division), Teodora Văcariu (Senior Media Associate), Oana Popescu (Senior Events Associate) and Ioana Țoni (Media Associate).