Electrolux and Golin Bucharest launched Cooking CEO, a platform through which people with management jobs in top companies had the opportunity to exercise their culinary abilities, along with their work colleagues and using Electrolux technology
Guided by a known chef, 4 teams prepared a complete menu. During the 4 cooking sessions of the program, the 4 teams received points for meals’ taste and design but also for the team work during cooking the meals. The best Cooking CEOs won a special dinner, while the big winner received a CombiSteam oven for the personal kitchen
Even from the start of our partnership with Electrolux, we understood that, for many of us, cooking is a passion. And it needs to be treated like one! Cooking CEO platform only brings professional standards and chef’s techniques extremely close to the people with passion for cooking and limited time – practically, Cooking CEO encourages people with an intense program to explore their passion for cooking because, as long as you have the proper tools, you can transform your own kitchen into a professional one
Head of Consumer Division, Golin România.
Cooking CEO 2014 was graduated with success by 50 people with a passion for cooking and will continue with a new edition in 2015’s spring
The teams working on this program included
- Electrolux: Carmen Georgescu (Marketing & Communication Manager Electrolux România)
- Golin: Alina Bălan (Head of Consumer Division), Teodora Văcariu (Senior Media Associate), Oana Popescu (Senior Events Associate) and Ioana Țoni (Media Associate).