Barrier, one of the main PVC profiles producers in Romania, started its first national integrated communication campaign in Romania, which was managed and implemented by 2 agencies, Weapons of Public Attraction and The Public Advisors.
The communication mix includes radio-TV on the main national stations, print in home&deco magazines, online campaign on specialized, business and generalist websites and PR – online, offline and in social media. Campaign’s strategy aims to communicate Barrier’s values: German technology, high degree of protection (against noise, weather and theft) and the idea of a peaceful home
We worked closely with WOPA and The Public Advisors teams, which presented an integrated communication strategy which touches our target, with an extremely interesting mix of communication channels. We chose the concept German Tests because it relays exactly the values of our brand, in a creative and memorable way, which helps us to get close to the final consumers, but also to other stakeholders, such are media, distributors or sales representatives in Romania and abroad
Marketing Director Barrier.
TV campaign started in the end of September, on generalist and TV channels and on targeted channels. It will also reach Romanians living abroad, via Romanian international channels.
The communication strategy is completed with PR tactics aimed to introduced Barrier to the specialized media.
It was a real challenge for us to imagine a creative communication campaign adapted to such a technical sector. We opted for a mix of classical tactics, executed in a different manner, and we are happy that we found in Barrier’s team a real partner and supporter. We had an extremely good start of campaign, with visible results, and the activities will continue during the last part of the year and next year
General Manager The Public Advisors.
The campaign runs from September to November 2014 and the teams that worked on it include
- WOPA: Luca Bulacu (Creative Director), Mihai Gheorghiu (Senior Art Director), Adrian Dragan (Senior Copywriter), Tania Oprea (Junior Copywriter); Ionut Datcu (Managing Partner & Strategy), Magda Schnell (Senior Account Manager).
- The Public Advisors: Raluca Mihalachioiu (General Manager), Lidia Pitulea (Group Account Manager) and Claudia Clipici (Public Advisor).