Choose the color that defines you, with the care you need: the new Schwarzkopf Creme Supreme hair dye with 3 x Bonding HaptIQ system
No more worries about dyeing your hair at home – the new Schwarzkopf Creme Supreme protects your hair against visible damage at every step! This is thanks to the revolutionary Schwarzkopf Bonding HaptIQ system, which provides tangible and visible results and is integrated into all three stages of the coloring process (Preparation – Coloring – Aftercare). Thus, Schwarzkopf Creme Supreme becomes the perfect combination of uniform and bright color, with up to 100% gray coverage and deep care.
One of the most common reasons why we avoid dyeing our hair at home is the fear of damage. Many of us fear that our hair will become brittle and dull, and this will compromise the final result, leading to an uneven color appearance. Aware of these concerns, Schwarzkopf experts created the new Creme Supreme dye, specially formulated to meet the needs of hair protection and care during the coloring process.
Their goal was to make the process of dyeing your hair at home as easy, pleasant and healthy as possible. Schwarzkopf has therefore developed its own high-performance system: the HaptIQ system. It strengthens the structure of the hair by creating new micro-bonds that hold the fibers together. In addition, the HaptIQ system forms a protective layer around the hair, reducing the risk of breakage by up to 90%.1
The new star of color care: the innovative Schwarzkopf Bonding Pre-Serum!
The intensively nourishing serum with the HaptIQ Bonding System from Schwarzkopf optimally prepares the hair for the coloring process, creates new micro-bonds and smoothes damaged hair at the same time. The result: more resistant hair and an even color.
“By launching Creme Supreme, we are opening a new chapter for the Schwarzkopf brand in Romania, one that I am convinced will contribute to Schwarzkopf’s aspiration to become the authority in hair care. Schwarzkopf means innovation, trust, quality, expertise and a genuine passion for the beauty of hair. Creme Supreme is a premium retail hair color product, developed by our experts to offer the highest standards of performance and care, while celebrating the uniqueness and beauty of each consumer,” said Andrey Yekimov, General Manager Henkel Consumer Brands.
“‘Choose the color that defines you, with the care you need’ is not just a slogan, but the clear promise we are launching to all women in Romania. Creme Supreme is more than a new product – it is an answer to the need of modern consumers for intense color without damage, a long-lasting shine and a luxurious experience in the comfort of their own home. I am convinced that, thanks to its performance, quality and refinement, Creme Supreme will quickly establish itself on the market and will rise to the top of consumers’ preferences in Romania,” added Costi Vasile, Head of Marketing Henkel Consumer Brands.
About Schwarzkopf Creme Supreme
The basic range includes 20 permanent shades, ranging from natural tones to cool, neutral and warm shades. Creme Supreme is Schwarzkopf’s first vegan hair dye, approved by PETA and containing at least 83% ingredients of natural origin (including water). In addition, both the gloves and the paper of the foldable box are recyclable.
Henkel Consumer Brands holds leading positions in the hair care categories, as well as detergents and home care products in many markets and categories worldwide. The company’s strongest brands are Persil, Bref, Schwarzkopf and Syoss.
Sustainability has a long tradition in Henkel’s history, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today has a diverse team of over 50,000 people worldwide – united by a strong organizational culture, well-defined values and a common purpose: “Dedicated pioneers for the good of generations.”