Geometry Global Bucharest communicates for BASF

Business, Creativity

Geometry Global was designated winner of a pitch organized by BASF in order to select the agency who will handle the communication for a new product, Forum Gold.

Geometry Bucharest won the communication strategy pitch for BASF’s Forum Gold, winning over other 2 Romanian ad agencies.

The brief demanded the agencies in pitch to create a communication campaign in which to inform the vineyard owners about the new product and its benefits and to determine them to buy it instead of rival alternatives

An important partner together with which we will have an intense end of the year! My feeling and the feeling of the entire team is that this winning pitch is the chance to enter a complex business, the opportunity to know all the sides and the chance to help healthy develop Romania through agriculture and viticulture. BASF is a strong player that enters Geometry Global’s clients portfolio (…)

Mihaela Bourceanu,

Client Service Director, Geometry Global Bucharest.

vizual nou_campanie

We chose Geometry Global for the special creativity it showed. We were pleasantly surprised by their seriousness, the way they understood the target although it was the first project they were making for agriculture sector. A team of professionals I am happy to work with

Andreea Butaru,

Marketing Communication Team Leader Crop Protection Romania.


Geometry Global’s team winning the pitch included: Mihaela Bourceanu (Client Service Director), Patricia Arbanas (Account Director), Cristina Ungureanu (Communication Planner), Mihai Fetcu (Creative Director), Stefan Vasilachi (Head of Art), Ligia Calin (Senior Copywriter), Laurentiu Dumbrava (Senior Art Director) and Andreea Bagita (Senior Copywriter).