We’ve been partners with Activision on the ‘Call of Duty®’ franchise from its infancy, and over the years we’ve had the fantastic opportunity to see it grow to become the massive pop culture phenomenon it is today. This year, the graphics and the multiplayer aspects of ‘Advanced Warfare’ took a huge leap forward, so the creative aspects behind this campaign needed to pay homage to that.
Chief Executive Officer Ant Farm
Ant Farm, which has a long-standing work relationship with Activition, produced a series of films and online gameplay spots for “Call of Duty: Advanced Warfare”.
Ant Farm is a leading, full-service entertainment marketing and advertising agency owned by DDB and part of the Omnicom Group. The agency specializes in creating award-winning campaigns and content for consumer brands, major motion picture studios, television networks, and video game publishers.